What's the difference between a heated tobacco stick and a cigarette or cigar?

Cigars, cigarettes, and heated tobacco products all contain real tobacco.

The difference is in how they are used. With cigarettes and cigars the tobacco is burnt, but with heated tobacco products, like Ploom, the tobacco is heated instead. This means heated tobacco products provide you with a smokeless tobacco experience.

Ploom X Advanced is an easy, convenient heated tobacco product that uses innovative HeatFlow™ technology to heat tobacco sticks from the outside, giving you an exceptional tobacco taste sensation with no smoke and less tobacco smell*.

If you're using Ploom X Advanced, you'll need to use ActivBlend™ tobacco sticks to enjoy your heated tobacco experience.

You can't smoke tobacco sticks designed for Ploom X Advanced the way you would smoke a conventional cigarette - and you won't be able to use a cigar or cigarette with Ploom X Advanced, either.

*Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.