No burning. No tar.* No smell of smoke. It's designed for modern moments.
What Is Heated Tobacco by Ploom?Experience your nicotine choices in a modern and considerate way. Ploom heats without burning. This poses a potentially lower risk, due to potentially reduced levels of harmful substances compared to cigarette smoke¹ and provides an overall hassle-free experience.
No Smell of Smoke
Heats Without Burning
Unlike traditional cigarettes, Ploom uses Smart HeatFlow technology to gently heat the refills at an optimal temperature, releasing vapour for a more modern, lower-smoke experience.
More Confidence
With no ash and less lingering smell on your clothes, hair, and breath³ compared with cigarettes, Ploom can be enjoyed more freely, allowing for personal and discreet moments.
Consistent Experience
Ploom delivers consistent taste in every puff with Smart HeatFlow technology, using ActivBlend in each refill to ensure a controlled heating experience. This process heats the blend to the optimal temperature, releasing a subtle, refined aroma.
A More Considered Experience
Gently heating the blend means there's no smell of smoke, during or after use.
Because Ploom emits less noticeable aroma than cigarettes, it’s better suited for indoor and social settings, where permitted, as it’s less intrusive to the people around you.²
It’s why Ploom users can enjoy their sessions while staying present in the moment.
No burning. No smell of smoke. Just a hassle-free experience.
Reduced Risk Potential
By heating rather than burning, Ploom produces overall lower levels of harmful substances compared to cigarette smoke.¹
Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.More Considerate
No smell of smoke, no ash, and no fire makes Ploom a better fit for social occasions. It emits less smell, making it less intrusive to those around you and more suited for indoor use, where permitted.²A More Considered Experience
Ploom also leaves less lingering smell on your clothes, breath, and hair compared to smoking cigarettes,³ allowing for a more convenient experience.
What's The Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking cigarettes.
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking cigarettes.
Cigarette | Heated Tobacco | Vape | |
|---|---|---|---|
Heating Process | Burning | Heating | Heating |
Heats | Tobacco | Tobacco | E-Liquid |
Creates | Smoke | Vapour | Vapour |
Smell | Lingering tobacco smoke | Tobacco-infused aroma | Flavour-infused aroma |
Ash | ✓ | × | × |
Heated Tobacco vs. Cigarettes
Devices like Ploom heats up to create vapour instead of burning it to create smoke. Because it is heated, there's also no ash and no smell of smoke.
Heated Tobacco vs. Vaping
While both Ploom and vaping devices use a similar process of vaporisation, Ploom heats refills, offering an experience that differs from vapes that rely on flavoured e-liquids.
Inside Ploom AURA
HOW DOES IT WORK?Ploom's Smart HeatFlow technology is optimised for airflow, gently heating the refills from the outside to provide a consistent and controlled vapour experience. With the new CleanSeal feature, no loose material enters the device, keeping every use neat and hassle-free.
Top 5 Heated Tobacco FAQs
It's neither!
Ploom is a modern, considerate alternative to smoking. Unlike vaping, Ploom users experience high-quality, expertly blended tobacco. And unlike cigarettes, Ploom technology heats tobacco without allowing it to burn.
By eliminating combustion, Ploom releases fewer harmful chemicals and has the potential to reduce the risks associated with smoking, while producing no smoke or tar. With no smell of smoke on your clothes, hair or breath, Ploom provides a more considerate and confident experience.
Ploom Smart HeatFlow™ technology heats tobacco to an optimal temperature instead of burning it, while retaining the taste of tobacco. The absence of combustion results in the potential to reduce the risks associated with smoking.
Designed exclusively to work with our refills, Smart HeatFlow™ technology ensures an even heating experience from the first puff to the last.
Although Ploom uses real tobacco, the device heats it to an optimal temperature without burning. Because no combustion occurs, fewer harmful chemicals are released. This offers the potential to reduce the risks associated with smoking, while also producing no smoke or tar from burning.
For the user, Ploom produces vapour, but no smell of smoke, allowing a hassle-free experience that's more considerate of others.
In their quest for perfection, our master craftsmen developed unique techniques and processes to produce ActivBlend, the signature tobacco blend for our refills, selected exclusively for Ploom.
ActivBlend is carefully crafted from high-quality, sustainably farmed tobacco leaves, expertly blended and cut to give you a consistent tobacco taste, from the first puff to the last.
* Ploom does not produce tar generated by burning.
¹ Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.
² Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odour intensity of cigarette smoke and the vapour from representative samples of Ploom AURA refills.
Based on an odour sensory assessment by a paired comparison test referred to JP Standard (JIS Z 9080 5.2.2). The 18 panellists are trained according to JP Ministry of Environment Notification No.63. The panellists compared the tobacco odour intensity from air that has been exposed with Ploom AURA representative refills (RX3-F, LX6-F, FBRL2-F and GF2CT-F) vs cigarette smoke (Winston Blue).
³ Comparison vs cigarette smoking. Based on a sensory panel testing comparing the odour intensity of cigarette smoke and the vapour from representative samples of Ploom AURA refills.
Based on an odour sensory assessment by a paired comparison test referred to JP Standard (JIS Z 9080 5.2.2). The 18 panellists are trained according to JP Ministry of Environment Notification No.63. The panellists compared the overall odour intensity from air that has been exposed with Ploom AURA representative refills (RX3-F, LX6-F, FBRL2-F and GF2CT-F) vs cigarette smoke (Winston Blue).
