Ploom Reimagined in An Iconic Color

Reimagined in a startlingly bold and strikingly red gloss finish, the Ploom Special Edition Red device is as thought-provoking as it is eye-catching. A fitting testimony to this exclusive collaboration. Its vivid, vibrant and unique expression bears the signature hallmarks synonymous with the designer’s futurist vision and the sensorial, intuitive design approach of Ploom.

"Red is a highly symbolic colour, but what makes it truly fascinating is its impact" says Ora ïto. "Red brings a sense of amplitude and liveliness. Just place a single red object into an empty room and you’ll understand its unique energy. Red has many interpretations: while some read red as love and passion, others see it as bold and intense. Red symbolises our love for products that are bold, passionate and bring the senses to life."

It’s our shared belief that the goal of great product design is to spark emotions and sensations. It involves all of the senses—this is what brought Ploom and Ora ïto together and the reason for selecting this iconic shade of red.

Imagined in California and perfected in Japan, the elegant Ploom device is beyond simply different; it is truly unique. Housed in an intuitive design framework and powered by advanced heated-tobacco technology, it has been conceived with both passion and intention. To be not just iconic but inclusive. To be not just sophisticated but sleek. To elevate each precious heated tobacco moment to new levels of enjoyment. To enhance sensorial pleasure through understanding and feeling design.